Strategy-led creative agency · Baghdad

We start with the problem.

Then we build one clear idea, make the work, and show you what it did.

  • Strategy & campaigns
  • Social media management
  • Video & reel production
  • Paid advertising
  • UGC & influencer management
  • Event management

Proof, not adjectives

5,581,417

accounts reached in 11 months

Al-Hayat Center · Mar 2025 – Jan 2026

1.7M

accounts reached a month, up from 433.6K. All before opening.

Marhaba · Jul – Sep 2024

60+

brands since 2022

Healthcare, education, retail, real estate, travel

How we work

Four steps. Every brief.

  1. 01

    The problem

    We find the one tension that matters before we make anything.

  2. 02

    The idea

    One clear idea per brief. If it needs a paragraph to explain, it isn't ready.

  3. 03

    The work

    Content, video, ads and events, made in your brand and to your rules.

  4. 04

    The numbers

    We report what the work did, with dates and sources. Never rounded up.

Clients

60+ brands since 2022.

From clinics and schools to detergents, perfumes and travel.

Logos of some of the brands we've worked with since 2022

Have a problem worth solving? Send us a message.

Marhaba · Travel · 2024

Wasn't open yet. Boarding had begun.

Marhaba, a fast-track airport service.

1.7M

accounts reached a month, up from 433.6K

The challenge

In summer 2024, Marhaba hadn't opened. Its lounge was still under construction, so there was no service to show.

The idea

Build the audience first, before there was anything to see.

What we did

15 posts and 120 stories a month, plus reels and ads, from July to September 2024.

The results

Took off.

433.6K → 1.7M

accounts reached by our ads, per month

994.3K → 4.6M

impressions per month

17,767

followers across Facebook and Instagram by September

All of it before opening.

Source: Campaign reports (Meta dashboards), July and September 2024

What we learned

You don't need a finished product to start building demand.

Have a problem worth solving? Send us a message.

Al-Hayat Center · Healthcare · 2025

Built to see. Needed to be seen.

Al-Hayat Center, Iraq's first specialized endoscopy center to use AI.

5,581,417

accounts reached

The challenge

In March 2025, the center moved into a new building and brought us in to market it. Being first only counts if people know.

The idea

Show Iraq a modern, professional center. In healthcare, trust comes before technology, so we led with a doctor talking straight to the viewer and let the devices do the rest.

What we did

For 11 months we handled content, scripts, shoots, reels, ads and page management.

The results

Seen by nearly 1 in 7.*

5,581,417

accounts reached

23,936,503

impressions

*Reach counts accounts, not people. Compared with Iraq's population outside the Kurdistan Region, the area we targeted (2024 census).

Source: Ads Manager, all campaigns, March 2025 – January 2026

What we learned

Being first was Al-Hayat's achievement. Being seen was our job.

Have a problem worth solving? Send us a message.

Novalac · Baby nutrition · Brand film

Rule one: stay inside the lines.

Novalac, a baby-milk brand.

Formal by rule. Crafted by choice.

The challenge

Some categories don't let you go loud. In baby nutrition, the tone stays formal and every detail follows the brand's rules.

The idea

The question wasn't how to break the rules. It was how good the work could get inside them.

What we did

A brand film: formal tone, minimal motion, no shortcuts. The work is in the details.

The results

Their rules. Our standards.

Formal by rule. Crafted by choice.

What we learned

Creativity isn't only the loud stuff. Sometimes the job is to make every frame inside the rules as good as it can be.

Have a problem worth solving? Send us a message.

Services

01

Strategy & campaigns

Most campaigns start with a post. Ours start with the problem.

We study your market, your audience and your numbers, find the one tension that matters, and build a single clear idea around it. Then we roll it out across every channel and report on what it did.

What's included

  • Market and audience research
  • Campaign concept and key message
  • Channel and content plan
  • Launch, monitoring and results report

Related work

Have a problem worth solving? Send us a message.

Services

02

Social media management

Posting every day isn't a strategy.

We plan your month around business goals, write and design every post in your brand, publish on schedule and keep your pages active. Every month you get a report that shows what worked and what we'll change.

What's included

  • Monthly content plan
  • Copywriting in English and Arabic
  • Post, story and carousel design
  • Publishing and page management
  • Monthly performance report

Related work

Have a problem worth solving? Send us a message.

Services

03

Video & reel production

People skip ads. They stop for stories.

From the idea and the script to the shoot and the final cut. We make reels, brand films and ads built to earn the first second, in the format each platform needs.

What's included

  • Concept and scriptwriting
  • Presenters and casting
  • Shooting
  • Editing, motion graphics and subtitles
  • Versions for every platform

Related work

Have a problem worth solving? Send us a message.

Services

04

Paid advertising

Reach is easy to buy. Results aren't.

We plan, launch and optimize your campaigns around the result you need, whether that's messages, sign-ups or sales, and report in numbers you can check yourself in Ads Manager.

What's included

  • Audience and targeting strategy
  • Ad creative and testing
  • Budget management and optimization
  • Tracking setup (Pixel and events)
  • Monthly results report

Related work

Have a problem worth solving? Send us a message.

Services

05

UGC & influencer management

People trust people more than brands.

We find creators and influencers who fit your brand and your audience, brief them, manage the content from script to posting, and track what each one delivered.

What's included

  • Creator and influencer sourcing
  • Briefs and scripts
  • Contracts, scheduling and approvals
  • Content rights for ads
  • Results tracking per creator

Have a problem worth solving? Send us a message.

Services

06

Event management

An event lasts a day. Its story should last longer.

We plan and run events end to end, from the concept and the suppliers to the day itself, and turn them into content that keeps working after the doors close.

What's included

  • Concept and planning
  • Venue, suppliers and logistics
  • On-site management
  • Event branding
  • Photo and video coverage for social media

Have a problem worth solving? Send us a message.